+45%
conversion growth
Headless eCommerce platform
ShopSmart
We rebuilt the eCommerce experience with a fast storefront, cleaner checkout, and AI-assisted recommendations.
100K+
orders
0.8s
load time
The challenge
- the old store was slow and hard for the commercial team to iterate on
- checkout and search created friction in the exact areas that affected revenue
The solution
- we moved to a headless architecture with more flexible content and better performance
- we improved product discovery and introduced controlled AI recommendations
Stack and implementation
Next.jsStripeAlgoliaVercelOpenAI